Marketer

Market Research and Lead Generation

• Research market trends, customer needs, competitor activities and potential business opportunities.
• Identify prospective clients, including private companies, corporate organisations, institutions and government agencies.
• Build and maintain a database of potential customers and record their business needs and engagement history.
• Identify new customer segments and geographical markets that may offer growth opportunities.
• Use telephone calls, emails, professional networking, referrals, field visits and digital platforms to reach prospective customers.
• Generate qualified leads and follow up consistently to convert prospects into paying customers.
• Arrange client meetings, presentations and discussions to introduce the company's services.

Sales and Business Development

• Develop and implement sales plans that support the company's revenue targets.
• Promote the company's approved services to prospective and existing customers.
• Prepare quotations, proposals, presentations and other commercial documents.
• Follow up on submitted proposals and quotations to address customer questions and secure business.
• Negotiate prices and commercial terms within the limits approved by management.
• Identify opportunities for repeat business, additional services and long-term client contracts.
• Maintain an updated sales pipeline covering leads, negotiations, quotations and confirmed orders.
• Prepare sales forecasts based on current opportunities and expected conversions.
• Support the follow-up of outstanding customer payments in coordination with the Finance team.

Client Relationship Management

• Establish and maintain professional relationships with new and existing customers.
• Respond to customer enquiries and provide accurate information about the company's services.
• Understand customer requirements and recommend suitable service options.
• Follow up with clients after service delivery to assess satisfaction and encourage repeat business.
• Address customer complaints promptly and coordinate with the appropriate departments to resolve issues.
• Maintain accurate records of customer communications, agreements and follow-up activities.
• Protect confidential customer information and support long-term customer retention.

Marketing Strategy and Campaign Management

• Assist management in developing marketing plans, sales objectives and promotional strategies.
• Plan marketing activities, budgets and schedules for management approval.
• Coordinate promotional campaigns, exhibitions, trade fairs and other business networking events.
• Prepare marketing messages and promotional materials in line with the company's approved brand guidelines.
• Identify effective channels for reaching target customers and generating enquiries.
• Monitor campaign results and recommend improvements based on performance.
• Ensure all promotional materials accurately represent the company's services, capabilities and commercial terms.

Digital Marketing and Online Promotion

• Support the management of the company's approved social media and digital marketing channels.
• Prepare or coordinate content that communicates the company's services and business capabilities.
• Respond professionally to online enquiries and direct potential customers into the sales process.
• Monitor online engagement, enquiries and leads generated through digital platforms.
• Identify ways to improve brand visibility and attract new customers online.
• Use available digital marketing tools and analytics to evaluate campaign performance.
• Ensure published content is accurate and receives the necessary approval.

Partnerships and Contract Opportunities

• Research potential business partners, corporate clients and strategic commercial relationships.
• Identify relevant tenders, procurement notices, requests for quotations and contract opportunities.
• Assist in preparing company profiles, capability statements and commercial proposals.
• Arrange meetings with prospective partners and prepare preliminary proposals for management review.
• Maintain records of potential contracts, tender submissions and partnership discussions.
• Follow up on submitted proposals and report progress to management.
• Ensure business development activities comply with company procedures and applicable requirements.

Order Coordination and Internal Communication

• Record customer enquiries, specifications and orders accurately.
• Work with Operations, Procurement, Logistics, Finance and other departments to confirm service availability and delivery requirements.
• Verify approved pricing, payment terms and delivery schedules before making commitments to customers.
• Monitor order progress and keep customers informed of relevant updates.
• Escalate service delays, pricing discrepancies and other operational concerns to the appropriate supervisor.
• Maintain organised records of quotations, sales orders and customer correspondence.

Reporting and Financial Accountability

• Prepare daily, weekly and monthly sales and marketing reports as required.
• Track leads generated, customer meetings, quotations issued, orders secured and revenue achieved.
• Compare sales results against targets and explain significant differences.
• Monitor approved marketing expenditure and maintain supporting expense records.
• Report customer feedback, competitor activities, pricing trends and emerging market opportunities.
• Maintain accurate records of sales performance, customer complaints and unsuccessful business negotiations.
• Follow company procedures for handling customer payments and ensure all funds are documented and remitted through approved channels.
• Avoid unauthorised discounts, commissions, credit arrangements or business commitments.
• Maintain confidentiality, disclose potential conflicts of interest and comply with company policies and applicable laws.

Candidates should possess the following qualifications and competencies:

• Relevant training or certification in marketing, sales, digital marketing or business development is an advantage.
• Practical knowledge of customer acquisition, sales processes and business development.
• Strong communication, presentation and negotiation skills.
• Ability to identify prospective customers and develop professional business relationships.
• Good research, planning and organisational skills.
• Ability to prepare sales proposals, quotations and marketing reports.
• Confidence in conducting client meetings, making sales presentations and following up on leads.
• Familiarity with digital marketing platforms and customer relationship management tools is beneficial.
• Strong commercial awareness and an understanding of sales targets, pricing and revenue generation.
• Ability to work independently, manage competing priorities and meet deadlines.
• High standards of professionalism, honesty, accountability and attention to detail.

Candidates with relevant experience and a proven record of sales performance may also be considered, subject to the company's recruitment requirements.