Digital Marketing Specialist
Sujimoto Construction Limited
Job Details
Job Description
Sujimoto Construction Limited is a luxury real estate and construction company focused on developing distinctive properties and delivering construction solutions in Nigeria. The company handles different stages of construction, from pre-construction planning to post-construction services.
Its business operations also cover facility management and direct construction, with a focus on creating high-quality properties for investors and clients seeking distinctive real estate developments.
Sujimoto Construction Limited is seeking a skilled and results-oriented Digital Marketing Specialist to manage paid advertising, generate quality leads and improve digital marketing performance.
Role Overview
The Digital Marketing Specialist will plan, manage and optimise digital advertising campaigns across Meta Ads and Google Ads to generate qualified leads, increase conversions and support business growth.
The successful candidate will combine performance marketing skills with data analysis, audience research and conversion optimisation. The role also involves managing tracking tools, testing advertising creatives and landing pages, and supporting organic lead generation through search engine optimisation and content marketing.
Key Responsibilities
Paid Advertising and Lead Generation
- Develop and implement lead-generation strategies using Meta Ads, including Facebook and Instagram, and Google Ads.
- Create, launch, manage and optimise paid advertising campaigns to improve return on investment and reduce cost per lead.
- Conduct audience research to identify relevant target groups and potential customers.
- Implement audience targeting and retargeting strategies to improve campaign performance.
- Monitor lead quality, conversion rates and campaign efficiency.
- Identify opportunities to improve customer acquisition and generate more qualified leads.
Campaign Optimisation and Testing
- Develop and test advertising creatives, copy and landing pages to improve campaign performance.
- Conduct A/B testing to compare different advertisements, messages and landing page variations.
- Review campaign data and identify areas for improvement.
- Optimise advertising budgets, audience targeting and campaign settings based on performance results.
- Analyse conversion funnels and identify potential barriers affecting lead generation.
Analytics and Conversion Tracking
- Set up and manage Meta Pixel for tracking website activity and advertising conversions.
- Implement and maintain Google Analytics and Google Tag Manager.
- Configure and monitor conversion tracking to measure campaign results accurately.
- Analyse marketing data and prepare reports on campaign performance, lead generation and conversions.
- Use performance insights to make informed decisions about advertising strategies.
SEO and Content Marketing
- Implement search engine optimisation strategies to improve website visibility in search results.
- Support content marketing activities that attract relevant audiences and generate organic leads.
- Identify opportunities to improve website content and support the customer acquisition process.
- Coordinate paid and organic marketing activities to strengthen overall digital performance.
Industry Research and Compliance
- Keep up with developments in digital marketing, advertising technologies and platform updates.
- Monitor changes to Meta and Google advertising policies.
- Apply relevant advertising best practices to maintain campaign quality and compliance.
- Research new approaches to audience targeting, lead generation and conversion optimisation.
Requirements
Interested candidates should meet the following requirements:
- Proven experience in digital marketing, performance marketing or lead generation.
- Strong proficiency in Meta Ads Manager and Google Ads.
- Experience generating and nurturing quality leads across different industries.
- Good understanding of conversion rate optimisation and sales funnels.
- Knowledge of SEO, email marketing and retargeting strategies.
- Experience using Google Analytics, Google Tag Manager and other marketing analytics tools.
- Ability to analyse campaign data and make performance-based decisions.
- Strong communication, analytical and problem-solving skills.
- Ability to plan, manage and optimise multiple advertising campaigns effectively.
Key Skills
- Meta Ads and Google Ads campaign management
- Performance marketing and lead generation
- Audience research, targeting and retargeting
- Conversion rate optimisation
- Landing page and advertising creative testing
- Meta Pixel and conversion tracking
- Google Analytics and Google Tag Manager
- Search engine optimisation
- Email marketing
- Campaign reporting and performance analysis
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