Marketing Executive
Corporate World Wear
Job Details
Job Description
Corporate World Wear is a retail company specialising in corporate essentials and products designed to meet the needs of businesses, institutions and professionals. The company offers a range of products and services to support the corporate market.
Corporate World Wear is seeking a proactive and results-oriented Marketing Executive to drive sales, develop business partnerships, generate leads and strengthen relationships with corporate clients and other potential customers.
Role Overview
The Marketing Executive will be responsible for promoting the company's products and services, identifying new business opportunities and converting prospective customers into paying clients. The role involves field marketing, sales generation, partnership development, client relationship management and market research.
The successful candidate should have strong communication and negotiation skills, a good understanding of business development and the ability to build productive relationships with corporate organisations, educational institutions and other potential partners.
Key Responsibilities
Marketing and Sales
- Conduct field marketing activities, including client visits, business outreach and partnership development.
- Generate and convert leads from walk-in customers, online enquiries and corporate prospects.
- Develop and implement promotional campaigns, special offers and product packages.
- Follow up on customer enquiries, negotiate sales and work towards closing business opportunities.
- Maintain positive relationships with existing customers and identify opportunities for repeat business.
- Identify customer needs and recommend suitable products and services.
Business Development and Partnerships
- Identify potential corporate clients, schools, universities, NGOs, government agencies, professional associations and other relevant institutions.
- Contact prospective partners and introduce the company's products and services.
- Support the development and maintenance of strategic business partnerships.
- Assist in preparing partnership proposals, presentations, quotations and other business development documents.
- Follow up on partnership leads, enquiries, meetings, proposals and prospective clients.
- Support negotiations and the implementation of partnership agreements and memoranda of understanding.
- Maintain accurate records of business prospects, partners, sales opportunities and outreach activities.
- Represent the company at networking events, conferences, industry gatherings and other relevant business activities.
Market Research and Reporting
- Conduct basic market and competitor research to identify potential customers and new business opportunities.
- Monitor market trends and customer preferences relevant to the company's products and services.
- Prepare regular reports on marketing activities, sales leads, partnerships and business development results.
- Maintain an organised database of prospects, clients and business contacts.
- Track follow-up activities and provide updates on the progress of potential business opportunities.
Requirements
Interested candidates should meet the following requirements:
- A Bachelor's degree in Business Administration, Marketing, Management, Communications, Economics or a related discipline.
- At least two years of experience in marketing, sales, business development, partnerships, customer relations or a related field.
- Strong communication, networking, presentation and relationship management skills.
- Ability to identify potential customers and develop new business opportunities.
- Good negotiation, persuasion and follow-up skills.
- Ability to prepare professional business proposals, reports, quotations and presentations.
- Strong organisational skills and attention to detail.
- Ability to work independently while collaborating effectively with other team members.
- Good working knowledge of Microsoft Office or Google Workspace.
- Willingness to participate in field marketing activities, client visits and business networking events.
Key Skills
- Sales and lead generation
- Field marketing and customer acquisition
- Business development and partnership management
- Client relationship management
- Negotiation and closing sales
- Market and competitor research
- Business communication and presentation
- Report preparation and record keeping
- Time management and organisation